Assistant Director Marketing and Advertising

Serve as the primary marketing strategist and manager for the college’s strategic enrollment goals. Assist the Director of Marketing and Communications in marketing and advertising initiatives for the college. Partner with Admissions and Enrollment Services on recruitment efforts and campaigns.Develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement. Lead on-time delivery of all creative assets to media buying partner.Lead creative direction on all video and photography shoots to ensure alignment with the college’s brand and visual standards as well as project concept and goals.Manage integrated marketing campaigns that positively increase the college’s brand and align with the college’s strategic plan. Serve as project manager for all internal marketing and promotion requests that are received by the department.Establish and maintain a consistent and effective college voice across all communications channels, including social media, the college’s website, collateral materials, advertising, and digital channels.Creative modern, efficient marketing concepts and promotional activities that support key college initiatives, including fundraising opportunities, alumni engagement, and workforce development.Develop campaign effectiveness strategies that maximize return on investment, increase student engagement, and yield data that can be applied to future campaigns.Manage the development, strategy, and content of official college social media platforms to ensure quality, maximum exposure, and engagement.