Assistant Director of Digital Marketing

Summary Of Job Duties The Assistant Director of Digital Marketing is responsible for managing the athletics department’s email marketing and marketing automation strategy and execution to increase engagement and revenue. This position must have strong technical and communication skills to drive change through the organization’s ticketing and marketing technology platforms. In addition to the email marketing efforts, this position will assist with other areas of the digital marketing ecosystem such as: Analytics, CRM, data warehouse, mobile app and digital advertising. Preferred Qualifications: • Graduate degree with an emphasis in marketing or business from an accredited institution of higher education • Experience with CRM, email marketing, and ticketing software • Experience with copywriting for email and marketing purposes • Experience with business intelligence or data warehouse platforms