Assistant Director of Digital Marketing

The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. (25%)Manages a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College’s brand and strategic objectives. (25%)Collaborates with the Director of Digital Marketing to develop and implement digital strategies that support the College’s mission and goals, ensuring a cohesive approach to digital marketing efforts. Exceptional communication skills, with strong writing abilityKnowledge of sound marketing principles, especially as applied to digital platformsProficiency with major social media platforms and experience operating social media and/or digital communities on behalf of a brandFamiliarity with web management and content management systemsAbility to remain organized while managing multiple projects simultaneouslyDemonstrated willingness to continually learn and grow, staying well informed of changes in marketing and higher education best practicesAdditional Information