Assistant Director of Paid Media & Marketing

The Assistant Director of Paid Media & Marketing is responsible for planning, executing, and optimizing visual/digital media advertising and integrated marketing campaigns that support the university’s strategic goals. This role drives audience growth, brand awareness, and student recruitment through targeted, data-informed marketing efforts across digital and social platforms. Working closely with campus partners and the Marketing and Communications team, the position ensures campaigns are aligned, effective, and reflective of the Lander brand.Bachelor’s degree in marketing, communications, digital media, business, or a related field is required. Candidates should have three to five years of experience in digital marketing, paid media, or campaign management, including hands‑on experience with platforms such as Google Ads and Meta. A valid driver’s license, safe driving history, and a strong commitment to customer service and ethical practices are also required.Strong knowledge of digital platforms and tools supporting visual and digital communications, including campaign execution, audience targeting, budgeting, and performance optimization.