Assistant Director, Small Business Marketing Strategist

The Hartford is seeking an Assistant Director, Marketing Strategist to help transform business priorities into insight-driven marketing strategies that drive growth, engagement, adoption, retention, and customer value. This role serves as a- strategic partner to Small Business, Product, Sales, Distribution, Analytics, Enterprise Marketing, and channel teams, translating customer insights, business objectives, competitive intelligence, and market trends into actionable marketing recommendations. The ideal candidate excels at connecting research and data to marketing strategy and is equally comfortable developing go-to-market plans, audience strategies, messaging frameworks, creative briefs, and measurement approaches. Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy. Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.