Assistant Marketing Manager, Customer Marketing

Position: ASSISTANT MARKETING MANAGER, CUSTOMER MARKETING The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer activation and engagement strategies through data-driven decisions that power personalized customer experiences for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within cross-functional teams. The position will report to the Director of Customer Marketing and will serve as a subject matter expert focused on driving personalization / Next Best Actions in our paid and owned channels through Triggers, Recommendation Engines, and AI / ML Models. • Work with and support the Customer Marketing leadership to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization. • 1-2 years' experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams.