Assistant/Associate Professor of Social/Digital Media in Advertising and Public Relations

**Overview:** The School of Journalism and Strategic Media at the University of Arkansas is seeking a tenure-track assistant or associate professor in digital and social/digital media in advertising and/or public relations to start in August 2025. The ideal candidate will have research productivity and teaching expertise in areas such as social/digital media analytics, social media campaign strategies, influencer marketing, online advertising, social media/influencer metrics, E-Commerce, and Artificial Intelligence. **Responsibilities:** • 40% Teaching: Teach courses in digital and social media advertising and public relations • 40% Research: Conduct research in the area of digital and social media advertising and public relations, with a focus on publishing in national refereed journals and presenting at conferences • 20% Service: Engage in service activities, including mentoring students, serving on departmental or university committees, and participating in national service organizations • *Qualifications:** Minimum Qualifications: • Terminal degree in Advertising, Public Relations, or a related field from an accredited institution of higher education • Demonstration of and commitment to maintaining a program of national refereed scholarship in advertising, public relations, or a related field • At least one year of professional, research, or relevant experience in digital and social media advertising and public relations • A commitment to building an inclusive scholarly environment Preferred Qualifications: • Demonstrated commitment and ability to mentor undergraduate, honors, and/or graduate students • Demonstrated ability to teach one or more required courses in advertising and public relations • Two or more years of professional, research or relevant experience in digital and social media advertising and public relations • Ability to be an active, involved, and collegial member of a collaborative faculty team • *Benefits:** • Salary commensurate with experience and qualifications • University contributions to health, dental, life and disability insurance • Tuition waivers for employees and their families • 12 official holidays • Immediate leave accrual • Choice of retirement programs with university contributions ranging from 5 to 10% of employee salary