May 25, 2024

Associate Advertising Strategy & Planning

PGA TOUR Ponte Vedra Beach, Florida

The Best Players Need the Best People. Responsibilities focus on the sales operational processing via order entry in our Order Management System as well as media plan executions for the... Advertising Strategy and Operations team. Qualifications • Bachelor's degree in Business, Advertising/Marketing, Statistics or related field or equivalency • One year of experience in Advertising, Client Services and/or Sales Support • Excellent verbal, written, and interpersonal skills • Strong critical thinking and analytical skills • Knowledge about ad trafficking systems (e.g. Google Ad Manager, Freewheel) and order management systems (e.g. Operative, Placements.io) a plus • Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required • Golf or sports knowledge/background a plus Responsibilities/Duties • Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability. • Manage and accurately process order entry requests and revisions from the Strategy team in the Order Management System; initiate internal kickoff calls prior to order build • Assist strategy team pods, media sales leads, and internal constituents; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, creative asset gathering, launch and campaign pacing confirmation.

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