March 31, 2025

Associate Athletics Director - Marketing

Lamar University Beaumont, Texas

In this position, you will be responsible for creating annual marketing plans aimed at increasing attendance, ticket revenue, and overall exposure for athletic events. You will manage advertising, social media, email marketing, and graphic design initiatives for the athletics department. Community outreach is a vital component of this role, as you will create and oversee projects to promote the Lamar University Athletics brand within the community. To ensure the successful execution of annual plans and athletic events, you will delegate tasks to your team and provide oversight, including conducting pre-event marketing previews and post-game evaluations of marketing staff performance. , • Manage advertising, social media, email marketing, and graphic design for the athletics department.

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