#### ****About Amplify****
Amplify is a global digital entertainment, talent management, and creator agency operating at the dynamic intersection of talent, content, and culture. Founded and headquartered in Australia and now spanning the Asia Pacific, United States, and beyond, we sit at the heart of creator culture as we set out to redefine entertainment for the modern world. We collaborate with the world’s biggest brands and top digital talent to craft original campaigns, live events, and high-impact digital experiences that truly connect with audiences everywhere.
At our core, we give brands the ultimate advantage on social feeds by doing something simple yet transformative: we help them create like a creator. Our specialty is helping brands work with creators—whether through creator-led campaigns, always-on content, social commerce, digital production, or paid media. We’ve brought together the best creator-first thinkers, digital-native creatives, and social producers to shift the tone from bland brand-speak to pure, platform-native authenticity, combining sharp global perspective with a down-to-earth, genuine spirit. Because we think like creators, we **are** creators, ensuring we stay endlessly curious, act boldly, and move at the speed of culture. Welcome to your creator era. Welcome to Amplify.
#### ****The Role:****
We’re looking for an Associate Creative Director who thrives in the world of TikTok, social content, and cultural moments - someone who can turn insight into ideas, and ideas into campaigns that actually shape conversations.
You’ll help define and execute Amplify’s creative direction across always-on social clients, in addition to campaigns, pitches, and internal projects - ensuring our work is bold, strategic, and resonates with audiences. You’ll collaborate closely with our Account Management and Post-Production teams to make sure ideas are not only creatively ambitious but executed seamlessly.
The ideal person is equal parts visionary and hands-on - confident presenting to clients, mentoring creatives, and working in the fast, ever-changing world of social and creator culture.
##### ****Key Responsibilities:****
* Lead the creative vision for organic social on a priority account, ensuring Amplify remains ahead of the curve in digital storytelling and impact.
* Translate briefs and business goals into clear, impactful creative concepts that cut through on TikTok and beyond.
* Collaborate with Account Management, Partnerships and Production teams to ensure creative concepts are strategically sound, efficiently executed, and deliver exceptional results.
* Confidently present creative ideas and campaign concepts to clients and internal stakeholders.
* Oversee, mentor, and grow a creative team - give meaningful feedback and direction to editors & designers.
* Keep Amplify’s creative output consistent, on-brand, and culturally relevant.
* Stay ahead of trends in digital media, emerging platforms, and culture - bringing fresh thinking and innovation to every project.
* Help refine and evolve creative processes to enhance agility, collaboration, and quality of output.
* Lead multiple projects from concept to delivery, managing timelines and creative processes.
* Attend in-person shoots, directing crew and talent as needed.
##### ****Qualifications and Experience:****
* 6 - 8 years of experience
* Award-winning or viral social campaign experience.
* Proven experience leading & executing creative direction for social-first clients or campaigns.
* Deep understanding of TikTok, creator culture, and how brands can authentically participate in online trends.
* Strong creative and conceptual thinker who can connect big ideas with audience insights.
* Experienced collaborator who works seamlessly with internal teams to bring ideas to life.
* Confident communicator and presenter with exceptional storytelling skills.
* Able to move quickly, think creatively, and deliver under pressure.
* Experience mentoring creative teams and fostering a culture of collaboration and curiosity.
* Passionate and ambitious about the creator economy.
* Have a global mindset and experience working internationally
* Understanding of video editing and workflows
* Strong scriptwriting or art direction skills
****Preferred Skills****
* Experience working on large entertainment or social-adjacent clients (Netflix, YouTube, Meta, etc)
* Hands-on production experience - ability to tap into a network of videographers, audio, & more
* Previous experience working with digital publishers or creators
* Proficiency with Adobe suite
##### ****Life at Amplify****
We move fast, back big ideas, and hold ourselves to high standards, all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.
****What You’ll Enjoy****
* ****Big Impact:**** Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
* ****Uncapped Trajectory:**** Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
* ****Flexible Rhythm:**** Strike the right balance with a hybrid model, working from home full time but being on site for shoots frequently.
* ****Time to Celebrate:**** Take a fully paid day off on your birthday to reset and celebrate you.
* ****Family Backing:**** Access up to 12 weeks of Paid Parental Leave to support you and your growing family.
* ****Social & Connection:**** We celebrate everyone’s contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.
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