Associate Digital Marketing Manager

The Associate Digital Marketing Manager will be responsible for developing and executing the company's digital and social media strategy for the Sun Cruiser brand. Digital Strategy • Develop the digital communications plans (owned, earned and paid) across functions, including social media, advertising, creative, and web, in partnership with external agency and internal Creative team • Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations • Lead execution of organic social content strategy to bring to life our brands’ visual identity and tone of voice, as well as foster one-to-one drinker engagement • Support development of advertising campaign plans in partnership with Associate Director of Integrated Communications, agency partner, and cross-functional teams • Manage local and regional social media marketing efforts in partnership with sales force and brand team • Work with in-house Web Design and Development teams to ensure that the brands’ websites are current and optimized • Provide monthly web and social analytics with recommendations for optimization, including organic and paid social media • Provide input in development and management of annual digital/social budget planning Minimum Qualifications: • Minimum 5 years’ experience in social or digital media • Be a thought leader by staying ahead of trends in social media marketing, emerging media, and online communications • Extraordinary communication and copywriting skills • Experience driving concepting and development of content with in-house and agency partners • Experience working with influencers, including outreach, management and contracting • Experience with community management and driving advocacy and community growth for brands • Experience with Instagram, Facebook, X (formerly Twitter), TikTok, Pinterest, Google Analytics, and established social media listening tools In accordance with pay transparency laws the salary range for this role if hired is $51,000 – $104,000 annually based on location and the experience level of the candidate. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.