Associate, Digital Marketing (Hybrid)

Hands-on experience with cutting-edge tools (HubSpot, CRM, analytics)Opportunity to shape digital strategy and optimize customer engagementCollaborate across a global, cross-functional team Coordinate and support multi‑channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analyticsBuild and optimize marketing automation workflows, lead‑nurture programs, and lifecycle campaignsMaintain and optimize lead databases, including segmentation, personalization, opt‑in/out management, scoring, and routingMeasure and report on end‑to‑end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunitiesStay informed on competitive and market insights to improve campaign effectivenessExperience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments.Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process.Participate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teams Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Hubbell Unified Business Solutions