Associate Digital Marketing Director-Owala

When you step up to a career at Trove, you step up to cutting-edge excellence. Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth. Own and lead the overall digital marketing strategy for Owala’s DTC business, with clear accountability for revenue growth and channel performance.Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.Identify scalable growth opportunities and drive innovation across the digital ecosystem.Manage, oversee, and guide a team responsible for:Website Growth & Performance ManagementPaid Media Strategy & ExecutionConversion Rate Optimization (CRO)Email / SMS / Lifecycle MarketingSEO / GEO Strategy & Organic PerformanceEnsure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.Monitor attribution models and performance dashboards to continuously refine strategic decisions.Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.Establish clear KPIs, reporting cadence, and performance standards across all channels.Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.Present performance insights, forecasts, and strategic recommendations to senior leadership.Elevate digital marketing from tactical execution to scalable, long-term strategy. This is a fully in-office position at our HQ in Lehi, Utah.