Associate Director, B2B Marketing

The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).

The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), andcould lead multiple managers or highly specialized professional associates.

The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions-including event and direct mail campaigns, sales enablement resources, and integrated communications plans-designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell.

This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.

Use your skills to make an impact

Key Responsibilities
Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizationsOversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation effortsManage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales processOversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of accessPartner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plansCollaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiativesLead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvementEnsure all marketing activities comply with healthcare regulations and organizational standardsBalance competing priorities and resource constraints while delivering high-quality, strategic marketing solutionsMay require travel 1-2 times a year

Required Qualifications

10+ years of marketing experience, including B2B or sales enablement marketing2+ years of leadership experience managing high-performing teamsExperience working in healthcare and/or highly regulated environmentsDemonstrated understanding of sales organizations and intermediary (broker/partner/provider) channelsStrong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emergingExperience supporting multiple lines of business in a complex matrixed organizationProven ability to partner with analytics teams to measure and communicate marketing effectiveness

Preferred Qualifications
Bachelor's degree preferably in Marketing or BusinessFamiliarity with provider ecosystems and healthcare delivery modelsExperience managing marketing technologies or sales enablement platformsStrong creative direction skills, including providing feedback on design and messaging

Key Skills & Capabilities
Strategic Discovery & Needs Assessment: Ability to probe stakeholders to uncover root business needs and translate into actionable marketing strategiesRelationship Management: Builds trust and credibility while effectively managing expectations and scaling solutions as neededCreative Problem Solving: Resourceful and innovative in delivering impactful marketing with constrained resourcesMarketing Planning: Develops thoughtful, integrated campaigns aligned to business goals and sales prioritiesDesign Acumen: Provides strong creative direction with a keen eye for design and branding consistency

Key Attributes
Strong sense of urgency and accountability for resultsResilient and adaptable in a fast-paced, evolving environmentComfortable leading through change and driving progress forwardIndependent thinker who thrives in collaborative, cross-functional settingsPersistent and solutions-oriented with the ability to push initiatives to completion

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$138,900 - $191,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 06-23-2026