Associate Director, B2B Marketing

The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s). The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. Key Responsibilities Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizationsOversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation effortsManage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales processOversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of accessPartner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plansCollaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiativesLead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvementEnsure all marketing activities comply with healthcare regulations and organizational standardsBalance competing priorities and resource constraints while delivering high-quality, strategic marketing solutionsMay require travel 1-2 times a year 10+ years of marketing experience, including B2B or sales enablement marketing2+ years of leadership experience managing high-performing teamsExperience working in healthcare and/or highly regulated environmentsDemonstrated understanding of sales organizations and intermediary (broker/partner/provider) channelsStrong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emergingExperience supporting multiple lines of business in a complex matrixed organizationProven ability to partner with analytics teams to measure and communicate marketing effectiveness