Associate Director, B2B Marketing

Become a part of our caring communityThe Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).Use your skills to make an impact Become a part of our caring community and help us put health firstThe Associate Director, B2B Marketing Center Well leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of Center Well.This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.Use your skills to make an impact Key Responsibilities Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizationsOversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation effortsManage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales processOversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of accessPartner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plansCollaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiativesLead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvementEnsure all marketing activities comply with healthcare regulations and organizational standardsBalance competing priorities and resource constraints while delivering high-quality, strategic marketing solutionsMay require travel 1-2 times a yearRequired Qualifications 10+ years of marketing experience, including B2B or sales enablement marketing2+ years of leadership experience managing high-performing teamsExperience working in healthcare and/or highly regulated environmentsDemonstrated understanding of sales organizations and intermediary (broker/partner/provider) channelsStrong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emergingExperience supporting multiple lines of business in a complex matrixed organizationProven ability to partner with analytics teams to measure and communicate marketing effectivenessPreferred Qualifications Bachelor's degree preferably in Marketing or BusinessFamiliarity with provider ecosystems and healthcare delivery modelsExperience managing marketing technologies or sales enablement platformsStrong creative direction skills, including providing feedback on design and messagingKey Skills & CapabilitiesStrategic Discovery & Needs Assessment: Ability to probe stakeholders to uncover root business needs and translate into actionable marketing strategiesRelationship Management: Builds trust and credibility while effectively managing expectations and scaling solutions as neededCreative Problem Solving: Resourceful and innovative in delivering impactful…