Associate Director - Campaign Strategy

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Associate Director - Campaign Strategy

Position Summary

We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.

This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.

The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)—with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.

Key Responsibilities

Campaign Strategy & Planning

Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix

Develop integrated campaign plans aligned with business goals, product priorities, and target personas

Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales

Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution

Campaign Orchestration & Execution

Translate campaign strategy into clear briefs, asset plans, and activation timelines

Execute across email, web, paid media, social, and events

Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement

Lead stakeholder alignment and campaign governance using project management best practices

Marketing Automation (HubSpot)

Design and oversee multi-touch nurture programs and campaign workflows in HubSpot

Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion

Ensure campaigns are properly structured for tracking, attribution, and reporting

Partner with Marketing Operations for technical configuration, integrations, and data model management

Paid Media Strategy (LinkedIn and Google)

Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy

Lead LinkedIn campaign strategy, including:

Company and persona targeting (ABM alignment)

Format selection (lead gen forms, video, document ads, etc.)

Message alignment with campaign stages

Guide Google Ads strategy, including:

High-intent search capture

Retargeting strategy

Funnel alignment

Partner with internal teams or agencies to execute campaigns and optimize performance

Measurement and Optimization

Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms

Analyze campaign performance and provide actionable optimization recommendations

Present insights to stakeholders, including marketing and sales leadership

Qualifications

8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing

Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution

Strong working knowledge of:

HubSpot (or similar MAP) for campaign and nurture design

Paid media channels, especially LinkedIn and Google Ads

Experience partnering with sales and aligning campaigns to pipeline outcomes

Strong analytical skills with the ability to translate performance data into strategic decisions

Excellent communication, leadership, and project management skills

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Preferred Skills

Experience in ABM strategy and campaign orchestration

Experience working with Dynamics 365, Salesforce, or similar CRM platforms

Familiarity with multi-touch attribution and campaign measurement frameworks

Experience collaborating with agencies or managing external media partners

Certifications in LinkedIn Ads, Google Ads, or HubSpot

Ability to operate effectively in a matrixed, cross-functional environment

TAKING CARE OF YOU

Flexible work schedule.

Referral incentive program.

Opportunity to work in an agile environment.

Career development and promotional growth opportunities.

A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Sedgwick is the world’s leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company’s expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com