Associate Director, Digital Marketing

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. Reporting to the Executive Director of Digital Marketing, this position plays a key role in advancing the University’s strategic priorities through coordinated, data-informed digital marketing initiatives. The Associate Director will oversee the implementation and optimization of marketing automation, CRM-based communications, and SEO/SEM initiatives that strengthen the University’s brand, academic reputation, and stakeholder engagement. • Use Google Analytics 4 (GA4), SiteImprove, and related tools to track and evaluate campaign performance, website traffic, and user engagement.