Associate Director, Integrated Media Planning

The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients’ business and a leader on the day-to-day client business and within the agency. This role reports to the Group Director of Planning and is based in Detroit. Responsibilities: • Accountable for media plan output timeliness, accuracy, and overall excellence • Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations • Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns • Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models • Build & maintain trusting, collaborative relationships with clients at appropriate levels • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client • Understand and analyze the root causes of problems and develop ways to rectify A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.