Associate Director Marketing & Communications-MSL

As a member of the Law School’s Marketing and Strategic Communications team, the Associate Director of Marketing and Communications works closely with MSL leadership to create, implement, manage, and measure the success of the MSL program’s overall marketing and communications strategy. As the MSL program is itself creative and innovative, we are looking for a person who brings creativity to the position, and someone who is excited to guide development of the MSL brand for existing and new audiences. Marketing and Communications • Develops and implements an overall marketing and communications strategy for the MSL program • Writes and publishes content • Connects with the MSL team to identify potential storylines, events, and news, and oversees editorial/content calendar, tracking stories in progress • With a focus on SEO, manages the MSL webpages (part of the Northwestern Pritzker School of Law website) and the MSL 360 blog • Leads both paid and organic social media (Facebook, Twitter, LinkedIn) strategy, content development, engagement, campaigns, and advertising; works closely with MSL’s digital marketing vendor • Creates email campaigns tailored to key stakeholders • Oversees work of contracted marketing vendors • Leads project management on collaborative work with colleagues and designers • Contributes to internal communications of the MSL program Preferred Competencies • Experience using content management system (e.g., Cascade) including basic HTML writing and editing • WordPress website management • Social media campaign management experience • Experience with Google Ads • Partnership, contractor, and/or vendor management experience • CRM experience (e.g., Salesforce and Slate) • Knowledge of higher education marketing especially as it relates to student recruitment At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more!