Associate Director, Marketing & Communications

The Associate Director, Marketing and Communications is responsible for developing and executing marketing and advertising strategies that increase audience engagement, drive walk-in traffic, and promote group tours and private events. Reporting to the Director of Marketing & Advancement, this role significantly supports the Learning & Interpretation, Earned Revenue, and Development teams, ensuring that all promotional materials align with the museum’s mission, vision, values, and goals. Manage the museum’s website, ensuring information is up-to-date, accurate, relevant, and visually appealing.Oversee email marketing, segmenting lists and analyzing engagement metrics to optimize performance.Capture and edit photos and videos of special events, exhibitions, and retail items for marketing use.Develop engaging content for social media platforms, ensuring a strong and cohesive online presence.Monitor social media engagement and trends, adjusting strategies to enhance reach and impact.Collaboration & Support Respond to all requests and queries within a 48-hour period from the time of receiptWork closely with the Learning & Interpretation team to promote school tours, programs, and community initiatives.Partner with the Development team to support fundraising campaigns, donor engagement, and sponsorship visibility.Support the Earned Revenue team with event rental promotion and advertising, marketing of museum store merchandise and sale events across platforms and develop methods to track visitor traffic and data to generate follow-up contacts and sales.Ensure all marketing materials align with the museum’s brand identity and messaging.Establish and maintain marketing deadlines and setback schedules for exhibitions, programs, and major fundraising events.Analytics & Strategy Outstanding verbal and written communication skills are essential to this roleWell-versed in contemporary marketing strategies.Strategic thinker, visionary, with project management skills.Ability to consistently meet or exceed project goals and deadlinesAbility to attract and build audiences.Ability to thrive in a team environment while also being able to work independently.Mission-driven.Budget conscious.Eye for design.Social media savvy.Non-profit marketing and communications experience a plus.