Associate Director of Advertising

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Location: PuneDepartment: Digital Advertising/Brand Management Role Overview:We are looking for a high-performing Associate Director of Advertising to lead our marketplace advertising initiatives across Amazon, Noon, and other regional eCommerce platforms in the MENA region. Key Responsibilities:Strategic & Operational Leadership· Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.· Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.· Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.· Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations.· Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations. Qualifications & Experience:· 8+ years of experience in digital advertising, with a strong focus on marketplace platforms like Amazon and Noon.· 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is mandatory.· Proven track record of owning large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.· Hands-on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.· Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.· Knowledge of Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential.· Strong commercial acumen, with the ability to connect advertising data to business outcomes.· Excellent interpersonal, presentation, and communication skills.· Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). What High Performance Looks Like:· You take complete ownership of your vertical and team outcomes.· You are analytical and agile, responding quickly to changing platform dynamics or business needs.· You consistently drive innovation in advertising strategy, campaign optimization, and internal processes.· You lead by mentoring others, setting high standards, and being a role model in execution and decision-making.· You deliver clear, data-driven insights to internal teams and brand partners that influence strategic direction.