Associate Director of Campaign Strategy

Please note that this is an individual contributor role. Key Responsibilities: Campaign Strategy & Planning: Take ownership of the complete campaign strategy, incorporating audience segmentation, journey design, and channel selection.Craft integrated campaign plans in line with business objectives, product priorities, and target personas.Lead the design of account-based marketing (ABM) campaigns, ensuring alignment between marketing and sales account lists.Collaborate with Growth, Performance Marketing, Content, and Sales teams for a unified execution.Campaign Orchestration & Execution: 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing.Proven ability to lead cross-channel, end-to-end campaigns from strategy through to execution.Strong proficiency in HubSpot (or similar Marketing Automation Platform) for campaign and nurture design.Experience with paid media, especially LinkedIn and Google Ads.Track record of collaborating with sales teams to align campaigns with pipeline outcomes.Excellent analytical skills to translate performance data into strategic actions.Superior communication, leadership, and project management abilities.Preferred Skills: Experience in ABM strategy and campaign orchestration.Familiarity with Dynamics 365, Salesforce, or comparable CRM platforms.Understanding of multi-touch attribution and campaign measurement frameworks.Experience working with agencies or managing external media partners.Certifications in LinkedIn Ads, Google Ads, or HubSpot will be beneficial.Benefits: