Associate Director of Digital Marketing

Position Type:Staff Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. Primary Purpose of the Organizational Unit:The Office of Enrollment Communications (EC) leads the strategy and execution of the University’s enrollment marketing efforts by planning and implementing marketing and communication projects that further University enrollment goals throughout the student lifecycle. Position Summary:The Associate Director of Digital Marketing partners closely with the Director of Enrollment Communications as the office’s second strategic leader, planning and executing digital marketing across email, social, web, and paid media channels. The Associate Director will be responsible for overseeing the successful execution of all related initiatives in alignment with industry best practices and with an awareness of the University brand.