Associate Director of Digital Strategy and Content Marketing

The client is looking for a dynamic Associate Director of Digital Strategy and Content Marketing to join their Continuing Education division. In this pivotal role, you will be responsible for developing and maintaining compelling content, messaging, and quality assurance across various digital platforms and channels. Your objective will be to elevate engagement levels with diverse audiences while overseeing the creation of captivating social media and advertising content.

If you are passionate about social equity, climate justice, and equal access to opportunities, this position is a fantastic opportunity for you. As a key partner to the Director of Marketing and Communications, you will lead the digital marketing strategy and manage the infrastructure associated with student registration systems, websites, and paid media, ultimately boosting enrollment revenue and brand visibility.

Key Responsibilities:

Manage email marketing campaigns for effective outreach.Oversee digital advertising to maximize visibility.Maintain audience segmentation and CRM tasks for targeted communication.Stay updated on data tracking and analysis tools for content optimization.Conduct competitive landscape analysis to keep offerings current and relevant.Propose revisions and anticipate emerging trends and tactics.Ensure quality assurance for all marketing communications, adhering to editorial standards and branding.Mentor and manage a team of professionals and interns focused on social media, content creation, and digital advertising.Collaborate with various departments and external partners to drive effective communication initiatives.Apply now to be a part of a vibrant team committed to making a significant impact!