Associate Director of Digital Marketing

We are dedicated to creating a diverse and welcoming environment where everyone can thrive.Why join Harvard Medical School?Harvard Medical School's mission is to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all through excellence in teaching and learning, discovery and scholarship, and service and leadership.You’ll be at the heart of biomedical discovery, education, and innovation, working alongside world-renowned faculty and a community dedicated to improving human health. Our educational offerings are created in collaboration with members of the school’s almost 12,000-member faculty and reflect firsthand, expert clinical insights based on breakthrough research and best practices. Our portfolio of innovative medical education opportunities is available to learners worldwide and includes live in-person programs, hybrid courses, self-paced online learning, digital products, educational webinars, podcasts, and printed materials.Harvard Medical School’s Office for External Education (OEE) seeks a strategic, hands-on Associate Director of Digital Marketing to lead performance marketing for a diverse portfolio of professional, corporate, and continuing education offerings. The ideal candidate has deep experience with paid digital media planning and buying (preferably in an agency setting), is fully versed in Google, Linked In, and Meta, and brings strong leadership, organizational, and people-management skills. Within a 150+ offering portfolio, develop both comprehensive program-specific campaigns and broader portfolio-level initiatives.Develop media plans, including channel mix, budgets, flighting, and forecasting across key platforms.Serve as primary internal expert on paid digital media, advising leadership on performance, risks, and opportunities.Campaign Set-Up & ExecutionOversee campaign set-up: keyword and audience research, targeting and bid strategies, creative specs, and tracking requirements.Create, test, and optimize ad copy and creative concepts in partnership with marketing team members.Maintain standard operating procedures for planning, set-up, QA, optimization, and reporting.Optimization & Performance ManagementMonitor performance and optimize in real time (bids, budgets, audiences, placements, creative) to improve ROI and cost per lead/enrollment.Translate data and user insights into recommendations for targeting, messaging, landing pages, and funnel optimization.Ensure strong budget stewardship, managing media spend to maximize impact within financial parameters.Measurement, Analytics & ReportingImplement and manage conversion tracking, pixels, UTMs, and event configurations for accurate attribution.Oversee Google Tag Manager governance, including approving and publishing tags, triggers, and variables.Build…