Associate Director of Integrated Content Marketing

Position summary: As a member of the Marketing and Business Development Department, and under the direction of the Director, Integrated Content Marketing, the Associate Director of Integrated Content Marketing leads firm-wide, audience-driven global content strategy and editorial direction to elevate the firm's reputation through distinctive content. Position responsibilities: Oversee the formation and implementation of a firm-wide global content strategy aligned to business priorities and audience needsTranslate business goals and audience needs into actionable content plans, including defining themes, story arcs, audiences, formats, channels and success metricsLead content strategies that elevate the firm's reputation and increase visibility for priority partners, practice areas and locationsEstablish and scale a system for story mining across the firm's ecosystem to identify, prioritize and develop the most compelling narratives for key audiencesEstablish and enforce editorial standards, content best practices, style and tone of voiceDevelop content plans and maintain editorial calendars in partnership with content and marketing colleagues, ensuring timely delivery, quality and alignment with firm prioritiesCollaborate across the Marketing and Business Development Department to develop and refine content personas that inform content strategy and ensure relevance for key audiencesOversee the development and refinement of initiative messaging, web copy and attorney-authored content, including blogs, client alerts and related communications, while helping refine and scale the systems and workflows that support this workCollaborate across the Marketing and Business Development Department to develop multimedia storytelling, including photography, video, audio and other digital formats, in support of firm and practice prioritiesOversee a "create once, use many" approach, including modular content development, versioning and governance to enable efficient reuse, adaptation and updates across channels, formats and audiencesCollaborate across the Marketing and Business Development Department to refine, scale and drive adoption of a content operating system and related governance, workflows and systems that increase quality, consistency and efficiency across planning, production, review, publishing and promotionHone and operationalize firm and client parameters, legal considerations and conflict checks within the content operating system (including governance and review workflows), and partner with relevant stakeholders to ensure appropriate review and risk mitigationPartner with Innovation colleagues to create and execute an AI roadmap, including identifying and deploying specific agents that drive operational efficiency across the content life cycleCollaborate across the Marketing and Business Development Department to design and evolve the content collaboration model (roles, handoffs and decisioning) across marketing colleagues and with key stakeholder attorneys and other business professional colleagues, as neededCollaborate across the Marketing and Business Development Department to oversee external execution and distribution partners across media, production and editorialCollaborate across the Marketing and Business Development Department to optimize and evolve content amplification, reach and engagement - efficiently and effectively - through owned, social and media channels and across formats (article, video, audio/podcast, interactive, etc. Skills and experience: We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year.