Associate Director of Marketing, Marketplaces; TikTok Shop & Amazon

Position: Associate Director of Marketing, Marketplaces (TikTok Shop & Amazon) BrüMate, the innovation leader in drinkware and outdoor products, is looking for a Marketing Associate Director, Marketplaces (Tik Tok Shop & Amazon) to join our dynamic team.At BrüMate, we are enthusiastic about product design and innovation, and marrying that product innovation with marketing innovation to achieve extraordinary results. We exist to enhance everyday moments and to add excitement to what our customers love most. Inspired by equal parts inventiveness and imagination, we are a crü of creative, fast-moving, ambitious, initiative-takers committed to doing things differently. We obsess over the intricate details while relentlessly pursuing the bigger picture. Our operating style is fast-paced, innovative, and collaborative. By joining our team, you will be empowered to make a meaningful impact across the organization alongside your peers.Position Overview:We are seeking a people-oriented, energetic, and growth-minded Associate Director of Marketing, Marketplaces to join our team, reporting to the Sr. Director of Growth. The ideal candidate will have a strong background in any or all of growth marketing, creator and affiliate operations, and digital merchandising with a focus on marketplace channels including Tik Tok Shop and Amazon. This position will encompass performance marketing, creative strategy, digital merchandising, creator and affiliate relations, channel operations, and promotional strategy and is expected to own some strategic and executional areas while collaborating with the growth marketing team and cross-functionally in other executional areas related to marketplace channels.The Associate Director of Marketing, Marketplaces will own and scale our visibility and revenue across marketplace channels (initially consisting of Tik Tok Shop and Amazon). This role has the potential to open up new marketplace channels and expand existing ones internationally. Responsible for driving profitable top-line revenue growth, the role works individually, with external agency partners, and with individual creators and affiliates to achieve our growth goals. Aside from a track record of owning profitable eight-figure revenue growth, the ideal candidate should have a knack for optimizing on-page conversion, building community with content creators, and coordinating integrated cross-channel marketing campaigns.This person should thrive in ambiguity–able to quickly test, learn, and iterate independently while still knowing when to ask for support. The Associate Director of Marketing, Marketplaces should be obsessed with news and developments surrounding social commerce platforms and other marketplace channels, as well as finding new and innovative marketing tactics for driving growth in these channels.Our team is passionate about our customers, products, and their experience with our products, so the ideal candidate will also harness a personal connection with our brand and develop an intuition for our customers, proactively adding value to their experience with the brand from first impression to their latest purchase.How You’ll Make A Difference (Responsibilities):Paid Advertising & Performance StrategyProactively partner with internal media buyers and agency partners to strategize, deploy, measure, and refine paid ad campaigns across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP/ STV, etc.) and Tik Tok Shop (GMV Max).Build and maintain relationships with Advertising Account Managers and related personnel at Tik Tok Shop and Amazon Ads that lead to scaled support and expanded opportunities.Build and maintain relationships with agency partners managing elements of day-to-day execution within the Tik Tok Shop and Amazon Ads ecosystems.Build and…