Associate Director of Marketing

Job description:

Clearwave Mental Health is one of New York's fastest-growing outpatient mental health organizations, providing Psychiatry, Psychotherapy, Transcranial Magnetic Stimulation (TMS), and Spravato® treatment services across multiple locations throughout New York State.

Our mission is to improve access to high-quality mental health care while delivering an exceptional experience for patients, providers, employees, and the communities we serve.

As we continue to grow, we are seeking an Associate Director of Marketing to lead and elevate the Clearwave brand across all locations. This individual will oversee marketing strategy, communications, content creation, digital presence, public relations, reputation management, and employee engagement while helping build a scalable marketing function for the future.

Position Summary

The Associate Director of Marketing is responsible for leading Clearwave's marketing and communications efforts across the organization. This role oversees brand management, digital marketing, content strategy, internal communications, public relations, community visibility initiatives, and marketing operations.

This position owns the Clearwave brand and communications strategy. Business development, referral relationships, and provider outreach functions are managed separately and will be supported by marketing through communications, content creation, branding, and promotional materials.

The ideal candidate is both strategic and hands-on, capable of developing high-level initiatives while also executing projects and driving measurable results in a fast-paced, growth-oriented healthcare environment.

This position works closely with executive leadership and directly supervises Communications Coordinators and future marketing team members.

Key Responsibilities

Marketing Strategy & Brand Management

Develop and execute Clearwave's annual marketing and communications strategy
Maintain and strengthen the Clearwave brand across all locations and service lines
Ensure consistency in messaging, visual identity, and patient-facing materials
Manage marketing budgets, vendors, and external agency relationships
Monitor marketing performance and provide recommendations to executive leadership
Ensure marketing initiatives comply with applicable healthcare advertising and privacy requirements
Support organizational growth through strategic marketing initiatives and brand development

Digital Marketing & Content

Oversee Clearwave's website strategy, content, and ongoing enhancements
Manage social media platforms, content calendars, and digital engagement strategies
Develop patient education materials, provider spotlights, employee features, and organizational storytelling content
Coordinate photography, video production, graphic design, and creative assets
Support search engine optimization (SEO) and digital advertising initiatives
Monitor and improve online reputation management, including reviews and patient feedback channels
Evaluate emerging marketing trends and opportunities to strengthen digital visibility

Internal Communications & Employee Engagement

Lead internal communications across all Clearwave locations
Oversee employee newsletters, announcements, and organizational updates
Partner with Human Resources on employee engagement and culture initiatives
Support employee recognition programs and company-wide initiatives
Promote consistent communication and alignment across departments and locations
Develop communication plans for organizational announcements, milestones, and leadership initiatives

Public Relations & Community Visibility

Coordinate media opportunities and public relations initiatives
Manage sponsorships and community visibility opportunities
Support location openings, ribbon cuttings, provider launches, and organizational milestones
Coordinate event planning, promotional materials, and public-facing communications
Strengthen Clearwave's reputation and visibility throughout the communities we serve

Team Leadership & Marketing Operations

Directly supervise Communications Coordinators and future marketing team members
Establish team priorities, goals, and performance expectations
Manage project timelines, marketing workflows, and organizational marketing calendars
Develop scalable marketing systems and processes to support continued organizational growth
Foster a collaborative, creative, and results-oriented team culture
Track and report on key marketing performance indicators

Marketing Performance & Accountability

The Associate Director of Marketing will be responsible for establishing, tracking, and reporting on marketing performance across the organization.

Brand & Digital Presence

Maintain and continuously improve Clearwave's website and digital presence
Increase website traffic, engagement, and conversion performance
Grow social media reach, engagement, and content effectiveness
Ensure brand consistency across all platforms and locations

Content & Communications

Develop and execute monthly content calendars
Produce regular provider spotlights, patient education content, employee features, and organizational communications
Ensure timely distribution of employee newsletters and company updates
Oversee content creation across written, graphic, video, and digital formats

Reputation Management

Monitor and report on online reputation metrics across all locations
Increase patient review volume and engagement
Coordinate review management processes and feedback initiatives

Marketing Operations

Maintain an annual marketing calendar and project roadmap
Track campaign performance and marketing return on investment
Present monthly marketing dashboards and quarterly strategic updates to leadership
Develop scalable systems and processes that support future organizational growth

Qualifications

Required Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
5+ years of professional marketing, communications, public relations, or related experience
2+ years of leadership or team management experience
Excellent written, verbal, and interpersonal communication skills
Strong project management and organizational abilities
Demonstrated ability to manage multiple priorities and deadlines simultaneously
Experience using marketing platforms, social media tools, analytics platforms, and Microsoft Office Suite

Preferred Qualifications

Experience in healthcare, behavioral health, or multi-location service organizations
Experience managing websites and content management systems
Knowledge of social media strategy, digital advertising, SEO, and marketing analytics
Experience with public relations, media outreach, and event planning
Experience managing creative vendors, agencies, or freelance contractors
Graphic design, photography, video production, or creative content experience

What Success Looks Like

Within the first 12 months, the Associate Director of Marketing will:

Strengthen and standardize the Clearwave brand across all locations
Increase website traffic, digital engagement, and content performance
Improve employee engagement through effective internal communications
Enhance organizational visibility and community presence
Improve online reputation management and patient review activity
Establish executive-level marketing reporting and dashboards
Successfully support provider launches, location openings, and organizational initiatives
Develop scalable systems and processes that support future growth and expansion

Additional Requirements

Ability to travel regularly to Clearwave locations throughout New York State
Occasional evening or weekend attendance at company events, community events, or organizational initiatives may be required
Valid driver's license and reliable transportation

Benefits

Competitive salary starting at $100,000 annually
Health, dental, and vision insurance
401(k) retirement plan
Paid time off and company holidays
Professional development opportunities
Opportunity to make a meaningful impact within a rapidly growing mental health organization

Why Join Clearwave?

Clearwave Mental Health is one of New York's fastest-growing outpatient mental health organizations, expanding access to innovative psychiatric care, TMS, Spravato®, and therapy services across New York State.

This role offers the opportunity to build and lead a growing marketing function while partnering directly with executive leadership to shape the future of the Clearwave brand and support the organization's continued expansion.

Benefits:

401(k)
Health insurance
Paid time off

Work Location: In person

Pay: From $100,000.00 per year