March 4, 2021

Associate Director, Paid Search (SEM) With Boutique Agency

Confidential New Haven, Connecticut

Have you dream about working at a successful startup or boutique marketing agency where your co-workers are more like family? We’re looking for talented search marketers who are ready to make the switch from big agencies or fortune 500 companies to a company that is nimble, where you can make more of a difference. We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our health team. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media. Please apply below and include a cover letter that explains why you feel you are a fit: https://www.sosemo.com/careers/ Duties & Responsibilities • Assist with proposal development for new and existing clients • Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work • Ensure that the “Sosemo Approach” is followed by the team • Function as a strategic expert on the team to help guide both clients and the client services team • Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software • Manage clients and ensure satisfaction • Conduct keyword research, social listening, analysis/insights/recommendations • Conduct inventory assessments and development budget allocation recommendations • Structure and setup campaigns • Paid search campaign management • Develop and optimize ads • Participate in PRC reviews for pharmaceutical clients • Manage paid media campaigns • Demonstrates value against all initiatives by providing monthly/quarterly metrics reports • Research and keep up on industry trends • Assist with strategy development and team management • Develop new marketing services and refine processes Qualifications • 4-year college degree in marketing, computer science, or related field • Must have Fortune 500 or prior big agency experience • Prior pharmaceutical marketing experience • Must have an adequate number of LinkedIn endorsements for SEM • Passion for digital marketing and entrepreneurship • Must have strong analytical and problem- solving skills • Must have strong verbal and written communication skills • Ability to manage and prioritize multiple projects simultaneously • Must be able to make decisions in a fast-paced environment • Must be highly detail- oriented • Must have basic knowledge of web technologies • Must have working knowledge of social networking sites, search engines and app stores • Must have expert knowledge of paid search engine marketing • Must have working knowledge of paid social • Must have 2-3 years of prior team management experience • Must have leadership qualities • 5-8 years of experience managing paid search campaigns • Must have the ability and desire to train and develop talent Additional Information Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position.

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