Associate Director, Paid Search

**Location**: This is a hybrid role open to candidates based in San Francisco, CA or New York, NY (going into the office 2x/week).

**About the Agency:**

We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.

Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.

### Requirements

**What you'll do:**

* End-to-end management of client SEM campaigns
* Act as day-to-day point of contact for the assigned clients
* Ensure campaigns utilize Search best practices and continually strive to test, innovate and expand
* Analyze performance data and provide interpretation and action plans based on conclusions

* Manage campaign spend, staying on budget, estimating monthly costs and reconciling discrepancies
* Optimize copy and provide landing page recommendation for campaigns
* Perform ongoing keyword discovery, review search term reports and expand on longtail keyword groups while identifying negative keywords.
* Deliver detailed and actionable insights and strategic recommendations to drive business performance
* Monitor competitive landscape and understand and communicate campaign impact
* Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

**What you'll bring:**

* 7+ years of experience in SEM.
* 3+ years of specific B2B marketing experience in paid search.
* 1+ years of experience in team management with at least 1 direct report.
* Proven ability to bring strategic thought leadership to your work.
* Experience working in paid social as well is a plus.
* Experience communicating and working directly with clients, able to present data and new ideas.
* Proven SEM experience and success managing PPC campaigns across Google Ads and Microsoft Advertising (Bing).
* Up-to-date with the latest trends and best practices in search engine marketing.
* Experience with bid management tools (SA360, Kenshoo, etc.).
* Strong analytical skills and experience generating SEM reports.
* Strong communicator – verbal and written.
* Expert level understanding of Excel functions (ie. Vlook-up, pivot table, chart building) and PowerPoint.
* Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership.
* Experience with website analytics tools is a strong plus (e.g, Google Analytics).
* Experience with B2B marketing is a strong plus.

*Salary range for this position is: $110,000 - $145,000 DOE & professional certifications.*

**Benefits & Perks**

* Remote/Hybrid work environment
* Unlimited PTO
* Birthday Off
* Learning & development
* Professional growth opportunities
* Healthcare coverage Insurance
* Life Insurance
* 401K Plan w/ employer match
* Employee Assistance Program
* Social Events & Celebrations
* DEI Committee
* 12 paid company holidays
* Corporate Social Responsibility

**What to expect in our hiring process:**

* Phone screen with our talent team

* Predictive Index assessment
* Hiring manager video interview
* Skills assessment
* Team interview
* Offer

**We’re** smart.

And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together.

**We’re** fearless.

We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company.

**We’re** transparent.

We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confident team because we’re open with each other and have unique ways of thinking.

This is how we drive your now and define your next. Come join us.

*Transmission is an Equal Opportunities Employer. We are committed to fostering an inclusive workplace and* *your race, gender, sexual orientation, age, or disability have no influence on our hiring decision.*

*To all recruitment agencies: Transmission does not accept agency resumes. Please do not* forward resumes to our job alias, Transmission employees, or any other company location. Transmission is not responsible for any fees related to unsolicited resumes.