Associate Director, Paid Search

We’re looking for an Associate Director, Paid Search who can lead strategy and stay hands-on in-platform. This role is ideal for someone who can own performance end-to-end - from execution to client conversations. Fast-paced environment, high expectations, and strong growth opportunity. Client facing experience is critical for this role along with the ability to manage numerous budgets for multiple clients.
What You’ll Do Own performance across multiple paid search accounts (Google Ads, Microsoft Ads)
Stay hands‑on: build, optimize, and troubleshoot campaigns across Search, Shopping, and PMax
Manage budgets, pacing, and performance against KPIs (ROAS, CPA, revenue)
Identify growth opportunities across brand and non‑brand (keywords, structure, bidding, feeds)
Create and present clear performance updates and strategic recommendations to clients
Build and maintain forecasting models for budget and revenue planning
Lead testing (bidding, creatives, audiences, landing pages) with clear hypotheses and learnings
Partner with SEO, Paid Social, and Analytics teams on full-funnel strategy
Mentor junior team members and review work for quality and accuracy
Work with engine reps to unlock betas and performance insights
What You Need 6–9 years of hands‑on paid search experience across Google Ads and Microsoft Ads
Strong in‑platform execution across Search, Shopping, and Performance Max (structure, build, optimize)
Proven ability to manage and scale large budgets while hitting ROAS/CPA targets
Deep understanding of bidding strategies, query mining, and account structure for scale
Experience driving incremental growth (especially non‑brand), not just maintaining performance
Comfortable with forecasting, pacing, and budget allocation decisions
Strong grasp of feed optimization and Merchant Center fundamentals
Ability to turn data into clear, actionable recommendations for clients
Confident presenting to clients and pushing POVs, not just reporting results
Experience reviewing work and mentoring junior team members
Solid understanding of tracking, attribution, and conversion quality (GA4, GTM, etc.)
Highly detail-oriented, organized, and able to manage multiple priorities without dropping execution quality

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