Associate Director, Programmatic

Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced **Associate Director, Programmatic** to lead our programmatic initiatives and help shape the future of healthcare media. As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels—Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.

### **What You'll Do**

* Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
* Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
* Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
* Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
* Evaluate and evolve our programmatic technology stack and supplier partnerships.
* Provide strategic thought leadership and represent CMI at industry events and forums.
* Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
* Recruit, mentor, and grow top talent within the programmatic team.
* Continuously optimize internal processes for campaign management, reporting, and performance analysis.

### **What We're Looking For**

* 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
* Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
* Strong background in video, CTV, and audio a plus.
* Excellent project management, analytical, and problem-solving skills.
* Strong communicator—confident in presenting ideas, strategies, and results to clients and internal teams.
* Proven team leader with experience developing and managing direct reports.
* Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
* A passion for innovation and learning new technologies.
* Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
* Healthcare/pharmaceutical media experience is a plus.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit [WPP Benefits](https://mybenefits.wpp.com/public/welcome) for more details.