Associate Manager, Digital Media and Paid Social

ABOUT THE ROLEAs Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, Tik Tok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment.YOUR DAILY IMPACT AT PELOTONActively monitor campaign performance across Meta, Tik Tok, Pinterest and emerging channels like Linked In and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targetsCraft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadershipContribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectivesDevelop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategiesAdvise on budget allocation across channels based on last touch and MMM performanceCollaborate closely with internal Creative teams and external agencies to develop compelling and high‑performing ads that resonate with our target audiencesCultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem‑solvingCreation and maintenance of AI agents and agentic work streamsYOU BRING TO PELOTON3+ years of hands‑on experience in Paid Social media execution across platforms such as Meta, Tik Tok, and Pinterest. Linked In and Reddit experience is a plusPrior experience overseeing acquisition, retail, or e‑commerce campaigns with clear resultsCollaborative spirit and a track record of working effectively with teams, including Marketing, Creative, and AnalyticsUnderstanding of and practical experience in crafting and implementing brand lift, conversion lift, A/B and multivariate testing methodologiesAbility to translate complex data into actionable insights and strategic recommendationsConsistent history of leading and balancing multiple projects and campaigns simultaneously, showcasing organizational and prioritization abilitiesSignificant expertise in media‑specific spreadsheet functionalities, including use of pivot tables, VLOOKUPs, and relevant media formulas for data manipulation and analysisClear and comprehensive understanding of media pacing, flighting strategies, and the nuances of managing channel‑specific budgetsExperience presenting to small groups, including Director+ and cross‑functional stakeholders is preferredFamiliarity and proficiency with Google Workspace tools (Sheets, Docs, and Slides)Experience creating media‑specific agentic work streams is a bonusBase Salary RangeThe base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region‑specific health and welfare benefits.$106,300—$125,750 USDBenefitsMedical, dental and vision insuranceGenerous paid time off policyShort‑term and long‑term disabilityAccess to mental health services401k, tuition reimbursement and student loan paydown plansEmployee Stock Purchase PlanFertility and adoption support and up to 18 weeks of paid parental leaveChild care and family care discountsFree access to Peloton Digital App and apparel and product…