Associate Marketing Manager, Advertising and Social Media

As an Associate Marketing Manager, Advertising and Social Media, you will serve as the primary owner of our paid advertising and organic LinkedIn programs for our Global Risk Solutions North America commercial insurance organization. Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs. Own the advertising and social media contributions to the monthly operating report, synthesizing performance data into clear, actionable insights for senior leadership and cross-functional partners.Establish and evaluate metrics and performance benchmarks across paid and organic programs, translating data into strategic recommendations that improve efficiency and effectiveness.Pull and analyze performance data across platforms, including LinkedI analytics, the employee engagement platform, media agency reporting, and Flashtalking, connecting insights across sources to tell a cohesive performance story.Monitor and report on social listening activity, identifying trends, risks, and opportunities to inform content and messaging strategy.Continuously identify best practices and new approaches to improve program performance, bringing a test-and-learn mindset to both advertising and social execution. Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred, or equivalent experience required.5 – 7 years of relevant and progressively more responsible experience in a marketing-related discipline, in a corporate or agency environment.Knowledge of marketing principles, practices and analytics.Strong analytical, project management, time management, communication, collaboration and presentation skills.Extremely well organized and detail oriented.Enthusiastic and self-motivated with a desire to learn new tools, technologies and tactics related to the role.Ability to work in a fast-paced environment and manage multiple priorities.Actively seeks opportunities for education, development and growth.Strong advertising background required, including hands-on experience with paid media strategy, agency management and digital campaign execution.Experience with A/B testing, audience targeting and performance optimization across paid channels.Organic social media management experience required; insurance or B2B experience a plus.Experience in project management/communications platforms such as Workfront and Basecamp preferred.Experience with social media management platforms such as Sprinklr and Yext preferred.Experience with LinkedIn analytics, ad serving platforms (e.g., Flashtalking) and media agency reporting preferred. At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive.