Associate Performance Media Planner - Paid Search Paid Social

The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. • Day-to-day oversight and execution of paid social campaigns and paid search campaign • Lead day-to-day management and optimization of client Paid Social and paid search initiatives • Campaign planning, strategy and plan documentation • Campaign tactics and segmentation build-out and optimization • Bidding optimizations • Test planning, recommendations, and management • Custom analysis, reporting, and insights • Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics • Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing • Summarize and communicate the status of all campaigns with appropriate internal and external contacts • Work with project managers and team leads to create and ensure timely delivery of project requirements • Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents • Help elevate paid social practices for the agency by working in collaboration with performance media team leads • 1+ years of paid social or paid search marketing experience • Working knowledge of Google Analytics • Understanding of paid search advertising (Google, Bing etc.) • Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc • Excellent written and verbal communication skills • Ability to work independently as well as with a team • Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines • Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility • Strong experience with Microsoft Excel • Preferred experience with Tableau or other data visualization platforms • Agency experience will be given preference We don’t wait for certainty; we create it.