Associate Performance Media Manager - Paid Search + Paid Social

The Associate Performance Media Manager will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting on, and analyzing media campaigns top-to-bottom across multiple websites and platforms. Day-to-day oversight and execution of paid social campaigns and paid search campaignsConversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testingLead day-to-day management and optimization of client Paid Social and paid search initiativesCampaign planning, strategy, and plan documentationCampaign tactics and segmentation build-out and optimizationBidding optimizationsTest planning, recommendations, and managementCustom analysis, reporting, and insightsAnalyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tacticsSummarize and communicate the status of all campaigns with appropriate internal and external contactsWork with project managers and team leads to create and ensure timely delivery of project requirementsReport on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documentsHelp elevate paid social practices for the agency by working in collaboration with performance media team leads The details of our job offers are determined by relevant experience and knowledge related to the position. We don’t wait for certainty; we create it. We’re not theorists or tacticians; we’re builders.