Associate Product Marketing Manager, Orthobiologics

Requisition ID: 66322 Title:Associate Product Marketing Manager, Orthobiologics Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Essential Duties and Responsibilities: Work closely with the Product Marketing Manager and product team leadership to develop and manage promotional planning and execution for products and brands at Arthrex. Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products Annually present marketing plans to the leadership team and the Product Management (PM) team Lead a monthly review of progress and updates for the PM team. Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns Work with Sales Leadership to develop tools and resources to support their efforts on the product lines Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques Establish and review marketing analytics to support messaging, product focus, and promotional planning Ability to work with cadavers in a lab setting.