Associate Social Media Specialist

Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.Document changes / optimizations and learnings that feed strategic insights.Responsible for QA of social campaigns for a select set of clients with keen attention to detailKey Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation. Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.Verifies the accuracy of analytics dashboards by QA’ing against platform data.May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success. Strong problem-solving skills.Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.PREFERRED QUALIFICATIONS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.