Associate Social Strategy Director

Colle McVoy Responsibilities • Social Strategy • Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems • Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks • Define organic and paid approaches that work together to drive both brand building and performance • Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients • Serve as the agency’s social expert and trusted advisor in client conversations • Creative Strategy and Concepting • Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution • Write sharp, actionable briefs that inspire platform-native, culturally fluent creative • Actively contribute to brainstorming and concept development, refining work before it reaches clients • Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight • Serve as a creative sounding board and strategic filter to elevate the quality of social output • Performance & Insights • * Establish KPIs, measurement plans and success criteria tied to business outcomes • Guide reporting frameworks and performance analysis to uncover meaningful insights • Continuously identify opportunities to improve engagement, reach and effectiveness across channels • Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agencyperks, and the flexibility of a hybrid work environment. Backed by an award-winning culture,we’veearned Best Place to Work honors15years in a row. We are an Equal Opportunity Employer.