Associate Vice President of Marketing and Creative Services

Aligned with these functions, this leader oversees integrated brand campaigns, paid advertising strategy, creative content development, project management and data/insights for the department, ensuring alignment with academic affairs and student affairs to increase the prospective student pipeline. As a member of the college’s expanded leadership council, this individual will collaborate with communications leadership, creative services, and the digital experience team, as well as departments all across the college to ensure consistent and compelling brand positioning across all channels. People leadership: Working people leader overseeing layered team of professionals across marketing/brand management, creative services and marketing operations/project management. Creative content strategies: Works with the director of creative services to direct the creative process for marketing; seizes opportunities to extend the brand integration process to meet the needs of a wide range of audiences and evolving communications and marketing environment. • Strong expertise in brand marketing, paid media strategy, and digital marketing.