June 24, 2025

Associate VP of Marketing, Communication, and Outreach

Illinois Central College East Peoria, Illinois

Reporting directly to the President and serving as a key member of the President’s Cabinet and VP Council, the AVP provides vision, leadership, and execution for Admissions, Marketing & Communications, the Print Shop, and Website management. This executive role oversees all internal and external communication strategies, including branding, media relations, advertising, digital engagement, public relations, and web services. • Develops and executes a cohesive, data-informed brand and communication strategy to enhance the College’s reputation and engagement with internal and external audiences. • Develops and executes marketing plans, collaborating with committees and stakeholders to support enrollment goals through public relations, advertising, digital strategy, and outreach events. • Direct experience with brand and marketing strategy, admissions/sales and promotional media and vehicles.

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