The ANA is establishing the MMLC as a source of industry power and important leadership practice in the advertising community. We are increasing the external visibility of the Media & Measurement Leadership Council as a known industry-wide practice through increased reputation and industry impact. The MMLC, along with the ANA CMO Growth Council, will become the two most impactful forces of the ANA and produce industry change. Primary Responsibilities: Assist the SVP by managing the increased output of above stated projects + Continue to drive the MMLC practice at an increased speed + Accelerating output of the leadership pipeline of products in the media & measurement space to increase MMLC recognition + The product lines to be developed can range from: + Position papers to present an arguable opinion about an issue to convince an audience that your opinion is valid and worth listening to. + MOCs, Events/Webinars develop avenues to share related outputs of working groups and allow for engagement and questions + Manage frequent communications with MMLC brand members + Focus on the additional development of the outward facing MMLC webpage + Work with Marketing Team around development of MMLC promotional plan to increase practice awareness + Regularly collaborate with other ANA media-related practices to have a deeper overall connectivity + Developing deeper engagement with the CMO practice to clearly establish value throughout a brands organization + Drive and compile analytical reports and surveys around input from MMLC brand members + Partner with other ANA committees to help program events focused on media related content + Attend relevant ANA events to capture insights + Other projects as required Qualifications/Skills Required: + Relevant bachelors degree from an accredited institution plus a minimum of 3 to 5 years of agency, client-side marketing, media, or other relevant prior work experience + Solid understanding of advertising and the marketing industry + Working knowledge of topical areas + Project management experience + Strong sense of personal ownership of responsibilities on a results-oriented team + Ability to multitask and adapt to change + Verbal and written communication skills needed to build out MMLC related working group reports and properly represent the MMLC externally + Detail oriented and ability to juggle multiple priorities + Ability to travel within the U.S. (light travel activity) + Proficient in MS Office with strong Microsoft Excel skills in particular Salary and Total Rewards Package Starting pay range: $67,000 to $72,000, based on relevant experience and qualifications.
Create an account to see the full posting, access our search engine, and more.