Advertising Outreach Specialist (Lead Gen) – Atlanta MagazineJob description: The Advertising Outreach Specialist serves an important role in creating a high level of sales activity (lead generation and qualification) for the advertising sales team. This position is advertising sales focused (including print, digital, sponsorships and new initiatives), client facing and supports the various selling activities of the advertising sales team on a local and national level. This position is integral in allowing the sales team to increase efficiency and productivity with the objective of driving and increasing revenue through print and digital advertising sales, sponsorship sales, and custom publishing projects. This position serves as an entry level and development opportunity for anyone desiring to grow into a media account executive sales position.Education/Experience: College degree preferred with BA in preferably in Marketing, Business, Sales or Advertising considered a plus.Job responsibilities include, but are not limited to:Generate qualified leads for the advertising account executivesMust be comfortable with cold call outreach, and excel at verbal and written communicationAchieve a high volume of outbound telephone calls, custom emails, texts and social media outreach in order to maintain a pipeline of qualified leadsCoordinate meetings for the account executivesServe as the first point of contact for inbound leadsData entry, Microsoft Excel skills and Google Drive capabilities are a mustCreate and maintain databases of target account listsTrack sales prospects through the full sales cycleFulfill various client requests as needed and deliver superior customer serviceAttend industry networking events, representing the magazine and its portfolio of products/servicesProspect and cultivate leads into long-term clientele and create/manage prospecting listsAttend, support and assist with all magazine related eventsActively participate in marketing and sales meetings and assist where necessaryAssist in managing sales CRM, various Google Drives and Excel Docs in order to keep active prospect lists current, up-to-date and organizedSupport the sales team with lead gen and outreach, as well as the publisher as needed on a daily/weekly basisAbility to thrive in a fast-paced, deadline oriented and goal-oriented sales environmentSuccessful candidates will possess the following skills/abilities:A self-starter with the ability to juggle multiple tasks in a fast-pace environmentExcellent organizational skills, attention to detail, and follow-throughOutstanding oral and written communication skills and ability to work well with othersIntermediate to advanced level skills in Microsoft Office SuiteCapable of analyzing and understanding sales data and researchProven ability to present and communicate effectivelyMust be outgoing, organized, efficient, team player and a strategic thinkerEager to learn and grow in the positionKeen understanding of Atlanta, the business community and/or the marketing and advertising landscape is a plusExperience with media sales is a plus, or positions where face-to-face client interaction and communication were key requirements of the job#J-18808-Ljbffr
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