Audience & Insight Analyst

**About Infillion** 

Infillion is one advertising platform that plans, buys, and measures media, and connects it to what people do in the real world. Our technology brings together media execution, location intelligence, and purchase data in a single system, so brands and agencies can understand the full path from ad exposure to store visits and purchases. 

Built by combining leading technologies, including MediaMath, Foursquare, and Catalina, Infillion brings together data, demand, supply, and creative on one platform. We help advertisers understand their audiences, reach the right consumers, and measure the real-world impact of their advertising. 

Founder-led and employee-owned, Infillion brings together people across data, product, engineering, and advertising to build what's next in the industry. Everyone has a stake in what we're building. 

If you want to work where media, the physical world, data, and AI meet, we want to talk. Learn more at www.infillion.com. 

**About the Job** 

As an Audience Insights Analyst at Infillion, you will be a hands-on operator at the intersection of audience planning, consumer research, data analysis, and AI-enabled tools. You will help turn client briefs and complex audience data into practical recommendations, clear insights, and client-ready deliverables. 

A significant part of this role is day-to-day audience planning in partnership with Audience leadership. You will use Infillion's audience data, planning tools, and AI-enabled workflows to respond to briefs and RFPs, evaluate audience options, develop recommendations, and create client-ready outputs while applying sound judgment and QA. 

You will also execute proactive audience research and insight initiatives based on the GTM roadmap and priorities established by Audience leadership. That includes conducting the analysis, building the story, and developing polished packages that Sales and client-facing teams can use in market. 

This role is ideal for someone who combines marketing judgment with quantitative thinking and technical fluency. You do not need to be a software engineer, but you should be comfortable working in technical environments, learning new tools quickly, using SQL and AI effectively, troubleshooting problems, and creating structure when the answer is not obvious. 

**What You'll Be Doing** 

**Audience Planning & AI-Enabled Execution** 

* In partnership with Audience leadership, handle day-to-day audience planning requests from Sales, Strategy, Client Success, and other commercial teams.

* Translate client briefs, RFPs, and campaign objectives into practical audience recommendations, including audience selection, rationale, sizing, data-source selection, and activation considerations.

* Operate Infillion's audience planning, research, and AI-enabled tools to accelerate research, audience recommendations, analysis, and deliverable development.

* Use AI to generate starting points, research paths, audience plans, and draft outputs, then apply human judgment to validate, refine, and QA the work before it is shared.

* Maintain strong working knowledge of Infillion's audience capabilities, datasets, partners, activation options, pricing considerations, and common limitations so recommendations are feasible and commercially appropriate.

* Resolve routine planning questions independently and escalate novel, sensitive, high-value, or strategically significant requests when appropriate.

* Identify opportunities to improve prompts, templates, workflows, and AI-assisted processes so recurring audience-planning work becomes faster and more scalable.

**Technical Analysis & Audience Research** 

* Query, organize, and analyze audience and research data using Excel and SQL; use Python, R, or similar tools when helpful.

* Analyze first-party survey data, purchase data, location intelligence, media behavior, and other audience datasets to identify meaningful consumer patterns and differentiators.

* Conduct audience sizing, segmentation, comparative analyses, and other quantitative work that supports audience recommendations and sales narratives.

* Troubleshoot data or workflow issues, investigate unexpected results, and document assumptions, methodology, and limitations clearly.

* Build repeatable analyses, templates, or lightweight automated workflows that improve the consistency and efficiency of recurring research tasks.

* QA analytical outputs carefully and ensure findings are accurate, reproducible, and supported by the underlying data.

**Proactive Audience Insights & GTM Execution** 

* Execute proactive audience research and insight initiatives based on GTM priorities established by Audience leadership.

* Develop the analysis, charts, narrative, and supporting materials for seasonal, vertical, category, and client-specific audience insight packages.

* Maintain and refresh existing packages as new data, trends, products, or market needs emerge.

* Proactively identify notable findings, useful research angles, and potential audience opportunities, and bring recommendations to Audience leadership for consideration.

* Help turn strategic concepts into repeatable, scalable resources that commercial teams can easily use.

**First-Party Research & Client-Ready Storytelling** 

* Support routine first-party research and analytical execution, including custom survey initiatives from setup and data review through analysis and storytelling.

* Turn complex datasets into clear insights, recommendations, charts, presentations, and client-ready narratives for both technical and non-technical audiences.

* Explain what the data shows, why it matters, and how the finding connects back to the advertiser, audience, or business question.

* Create polished materials that can be used in pitches, RFP responses, proactive outreach, and client conversations.

* Keep recurring research materials, audience resources, and supporting documentation current and easy to use.

**Cross-Functional Partnership & Execution** 

* Work closely with Audience leadership to translate strategic priorities into high-quality research, analysis, and execution.

* Partner with Sales, Strategy, Client Success, Research, Data Products, and other teams across Infillion to move requests and projects forward.

* Work with Data Products and other technical partners to document platform or data issues, submit clear Jira tickets with the necessary business context and requirements, follow up on open questions and blockers, and help validate solutions through resolution.

* Manage multiple priorities independently, communicate changing timelines or blockers early, and follow work through to completion.

* Come to meetings prepared, ask thoughtful questions, and use available resources to find answers rather than waiting for every next step to be defined.

* Bring ideas for better analyses, research angles, tools, workflows, and execution while aligning priorities with Audience leadership.

**What You Have** 

* Approximately 3-5 years of experience in audience insights, consumer research, marketing analytics, advertising research, media strategy, data analysis, or a related analytical role.

* A strong mix of quantitative/research skills and marketing or consumer understanding, with the ability to connect data findings to real advertiser needs.

* Hands-on experience using Excel and SQL to analyze structured data independently; familiarity with Python, R, or similar analytical tools is a plus.

* Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint, as well as Asana and Jira for project tracking, request management, documentation, and follow-through.

* Experience using AI tools for research, analysis, planning, or workflow acceleration, with the judgment to critically evaluate and QA AI-generated outputs.

* Comfort learning and operating new technical tools, investigating problems, and working with data or systems that may not come with a perfectly documented process.

* Strong presentation and data-storytelling skills, including the ability to turn analysis into clear, compelling slides and recommendations.

* Excellent written and verbal communication skills and the ability to explain complex information clearly to both technical and non-technical audiences.

* Strong understanding of consumer behavior and the U.S. advertising and media landscape.

* Strong attention to detail, reliability, and a commitment to data accuracy and follow-through.

* Prior experience in advertising technology, digital media, agencies, media research, programmatic advertising, measurement, or a related industry is strongly preferred.

* A degree in Analytics, Statistics, Marketing, Psychology, Economics, Engineering, Business, or another quantitatively oriented field is beneficial; equivalent practical experience will also be considered.

**Who You Are** 

**Resourceful.** You know how to find the answer, learn a tool, investigate a problem, or ask the right question when the path is not obvious. 

**A reliable operator.** People can trust you to follow through, manage details, communicate clearly, and finish what you said you would do. 

**A self-starter.** Once you understand the objective, you can determine the next steps and move the work forward without constant direction. 

**Comfortable with ambiguity.** You can create structure from an imperfect brief, make progress with incomplete information, and know when additional guidance is needed. 

**A technical problem-solver.** You enjoy learning how tools and data work, testing approaches, troubleshooting issues, and finding practical ways to make work better. 

**Curious and analytical.** You question assumptions, look for patterns, and want to understand the story behind the numbers. 

**Proactive with ideas.** You notice opportunities for stronger research, better execution, or more efficient workflows and bring thoughtful recommendations forward. 

**A collaborative audience pa