• Develop and document best practices, processes, and KPIs to optimize CRM and related technologies. • Evaluate and recommend enhancements to tools and processes to improve efficiency and performance. Collaboration & Stakeholder Engagement • Serve as the primary liaison between internal partners, the Retail Marketing Operations (RMO) field team, and Store Operations. Vendor & Performance Management • Oversee relationships and manage performance with tech stack vendor partners to ensure alignment with organizational goals. • Technical Proficiency: Demonstrated expertise in CRM process management, proficiency in automotive sales and traffic workflows, and familiarity with adjacent tools to deliver an industry-leading Customer Experience.
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