Automotive Marketing Manager

Automotive Marketing Manager responsibilities include: Developing strategies and tactics to boost the company’s reputation and drive qualified traffic Deploying successful marketing campaigns from ideation to execution Manage multiple social media pages by creating fresh content. We are a multi franchised new car dealership. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Responsibilities Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our websites Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Manage co-op advertising with multiple franchises for proper reimbursement Requirements Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Facebook, Instagram, and PPC experience necessary PLEASE ONLY REPLY IF YOU HAVE EXPERIENCE IN MARKETING. We are an equal opportunity employer.