Oct. 31, 2024

AVP, Digital Marketing Partnerships and Innovation

Synchrony Alpharetta, Georgia

This role will be key in driving innovation across our core growth initiatives, ensuring our organization is industry leading with emerging paid media trends and practices. Essential Responsibilities • Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers • Work with paid media leads to evolve media buying activities, and balance new projects with their day-to-day workloads • Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities • Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals • Own, manage, and update a digital AdTech maturity framework for paid, owned, and earned channels • Produce roadmaps based on the maturity framework, aimed at keeping media initiatives at pace with the evolving digital media landscape • Frequently review leading industry news subscriptions, communicating key updates to the enterprise • Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps • Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins • Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class • Perform other duties and/or special projects as assigned The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. We will not sponsor individuals for employment visas, now or in the future, for this job opening. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

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