AVP, Integrated Campaigns

The AVP, Integrated Campaigns Lead is a strategic player/coach responsible for leading all ABM (account-based marketing), Evergreen, National, and Regional Marketing initiatives that drive demand generation, pipeline growth, and customer engagement across the full lifecycle. Analyze campaign performance data to identify optimization opportunities, refine targeting and messaging strategies, and drive continuous improvement in ROI and conversion metrics. Lead, mentor, and develop the Campaigns team, providing strategic direction, coaching, and performance management to ensure team success and professional growth. Build and maintain strong cross-functional partnerships with Product Marketing, Sales, Customer Success, Rev Ops, Social Media, and Communications to ensure campaign alignment, shared accountability, and collaborative execution toward business objectives.## • Ability to balance strategic planning with hands-on…