AVP or Executive Director, Marketing Communication

As a key member of the university's extended leadership team, the AVP/Executive Director provides strategic leadership across digital marketing, demand generation, brand strategy, and marketing analytics, while ensuring alignment with enrollment priorities and institutional goals. This leader sets vision, priorities, and performance expectations for all marketing and communications functions, including creative and content execution, while leading internal teams and external partners to deliver high-quality, on-brand, and results-oriented work. Vendor & Agency Strategy and Management: • Oversee the selection, management, and performance of external marketing and communications vendors, including digital agencies, media buyers, creative firms, and consultants. • Establish a culture of accountability, innovation, and continuous improvement, with a strong focus on strategic execution and measurable outcomes. Institutional Collaboration: • Partner with Enrollment, Advancement, Academics, Athletics, Student Affairs, and the Office of the President to align marketing and communications strategies with university priorities, program growth, and partnership development.