B2B Copywriter (Marketing & Advertising Agency)

Inside Sales Representative
This position is critical to the success of our marketing and sales services organization. We maintain a team of experienced inside sales representatives who are responsible for proactive outbound prospecting on behalf of a wide range of B2B technology clients. Prospect interaction will comprise the majority of the workday in the form of telephone, email and fax communications in an effort to sell and market our clients’ products and services to business customers.

Tracking and management of current and potential customers through the use of management software and systems

3‑5 years inside Sales experience in B2B telecommunications/Internet/software/hardware sales

Familiar with Microsoft Office (Word, Excel and PowerPoint)

Familiar with Salesforce.We are seeking Program Directors with direct marketing and ad agency experience to be the point person in daily client communications. This position requires high‑energy, detail‑oriented professionals with extensive experience as the lead account person on multiple accounts. Ideal candidates should have a track record of consistently delighting clients by delivering outstanding service, strategic insights, and flawless tactical project execution.

You’ll need to be experienced and comfortable interacting directly with client executives at all levels, a wizard at setting, meeting and exceeding client expectations, and adept at helping clients gain the maximum value from the work we deliver.

To that end, you’ll need to have excellent skills in tools such as: Salesforce.com, Microsoft Excel, Eloqua, ExactTarget, Vtrenz, and Manticore.

Hands‑on demand generation, direct marketing, or email marketing experience

5‑10 years in an agency account management role for hardware, software or services

Extreme attention to detail and ability to manage multiple customers/priorities

Ideally, a master’s degree in business or a related field

We are looking for a self‑motivated marketing execution expert who has passion and commitment for meeting customer requirements. The successful candidate has been‑there and done‑that across all marketing functions (marketing communications, product marketing, and product management). If you love all elements of marketing execution, including working with clients, creating messaging, managing programs, managing inside sales, and exceeding customer expectations - this job may be for you.

Manager of marketing

Manager of marketing communications

Manager of marketing programs

Manager of product marketing

Extreme attention to detail and ability to manage multiple customers/priorities

10‑20 years of overall marketing experience

Software marketing experience

Salesforce.Microsoft Excel, Word, PowerPoint, Visio, Live Meeting Eloqua, ExactTarget, Vtrenz, Manticore, or other marketing automation tools

Database Systems Manager
The successful candidate is an analytical marketer with extensive experience creating and directing email, direct marketing and database marketing programs and strategies. This senior executive will be responsible for leading a variety of extensive, dynamic database marketing programs for the firm’s clients, which include some of America’s most heralded brands. He/she must be able to independently manage multiple campaigns and programs simultaneously, across brands, while optimizing the customer segmentation, offer strategies and ROI results for each.

Develop objectives, goals and measurements for all demand generation programs including but not limited to events, promotions, special packages, direct email campaigns and white paper campaigns, all with Inside Sales follow‑up

Work collaboratively with other client marketing functions and departments such as partner marketing, corporate communication, internet marketing, marketing research, sales, customer service, R&D, operations, finance and IT

Lead the strategic planning and business planning process for all client demand generation activities

Regularly evaluate results of programs against financial, share and acquisition objectives

Analyze internal and external data to develop business insights, implications and recommendations for action

International and channel experience a plus

B2B Copywriter
Writer must be versatile in many different types of communications, and possess the ability to move quickly and comfortably between multiple projects. Understand business partners and their marketing objectives. Work to drive the business through compelling copy and supporting the unique and differentiated brand voice. Develop compelling copy that differentiates the brand, is right for our customers and helps to aggressively drive key initiatives

Create concepts that are extendable into campaigns and synchronize extensions with other marketing channels

Drive continuous process improvement to discover efficiencies and make recommendations within the department and at the same time improve design capabilities

Partner with the account services to prioritize workload, identify potential capacity issues and determine strategies and solutions

Bachelor degree required, preferably with English/Journalism focus

Must have 6‑8 years advertising/B2B/DM/Email experience

Comprehensive understanding of marketing, technology, and media

Ability to work comfortably on Macintosh and PC platformsMust be motivated, hard working, highly organized, flexible during peak workload, detail oriented

Must possess excellent project management, time‑management and communication skills